The Market Development Division of ISDA is a public resource providing marketing assistance to Idaho's food and agriculture industry. The Division’s mission is “to promote Idaho’s food and agriculture industry by expanding opportunities in domestic and foreign markets fostering industry growth and profitability.”

If Idahoans had to consume all products produced within the state, every resident would need to consume 219 slices of bread, 49 potatoes, 2 pounds of cheese or 42 glasses of milk, 1.5 lbs of beef, 3 onions, and 3 cups of beans every day (2013 data).

Marketing of Idaho’s agricultural products creates awareness for the commodities grown on Idaho farms and ranches and helps locate markets for Idaho’s bountiful harvest.

To see all our services, check out our Marketing Services Flyer


Idaho Governor's Trade Mission 2015

This was the first ever Governorís trade mission to Peru. In 2014, Idahoís exports to Peru totaled $17.05 million, up 16.4 percent from 2013. The trade mission established new customer relationships in the market that will help accelerate export growth into that country. Mexico, a more established market, is already Idahoís 6th largest market overall. Total exports were valued at more than $301 million in 2014, up over 10% from the previous year. The Mexico market continues to grow, however, and provide new sales opportunities for Idaho businesses.

Initial reports from companies that participated are good. Many companies made new connections, as well as strenghtening already established relationships.

If you would like to receive updates and information about upcoming Outbound & Inbound missions, send us an email, and request to be added to our email list.

Idaho Agriculutral Exports

With 96% of the world’s population and 80% of the world’s wealth being outside of the United States, the international market opportunities for agricultural products are great. The Division works to connect Idaho producers with foreign buyers through its international trade offices, trade shows, buying missions, menu promotions, in-store retail promotions, and trade missions. These activities allow Idaho producers access to key government and industry contacts and help expand and grow international sales.


A top consumer food trend is locally-grown products, which means consumers are demanding more locally-grown produce, locally-sourced meat, and locally-produced beverages. The Idaho Preferred ® program, administered by ISDA, showcases the quality, diversity, and availability of Idaho food and agricultural products and seeks to capitalize on this growing demand for local products. Retail and food service partnerships; effective radio, and TV advertising; the introduction of Idaho fruits into school lunch menus; and many special event promotions have contributed to increased sales of Idaho products in local markets.

Apart from administering the Idaho Preferred ® program, the Division’s domestic efforts include administering grant and loan programs such as the Specialty Crop Block Grant Program, promoting farmers’ markets, and showcasing specialty foods.

International Marketing/Business Internship in Mexico Updated

2014 Idaho Preferred Annual Report NEW

Marketing Division Services Flyer

2014 Trade Issues Report

Idaho CSA 2015 Brochure

Farmers Market Information

Exporter Resources

Idaho Agricultural Statistics Service

International Services Brochure