Calendar of Events and Promotions
2013

  MAY

 7-9 SIAL China 2012*, Shanghai , China
In 2011, SIAL China was the largest retail show in China, attracting 1,520 exhibitors from 76 countries and regions represented from around the world with over 33,000 trade visitors. SIAL China provides Idaho agricultural companies the opportunity to enhance their visibility in the Asian market, create new networking contacts, and learn about the latest trends. Many U.S. exhibitors at SIAL China have reported significant gains as a result of the show. WUSATA is coordinating a pavilion at the event. For more information, or to register, go to http://www.wusata.org/wusata/eventreg/eventdetail.aspx?event=
M13GXCHPTS&section=Events2.

JUNE

9 Savor Idaho – Boise
Attend Idaho’s Premier Wine & Food Event from 2:00pm-6:00pm located at the Idaho Botanical Gardens, 2355 N. Penitentiary Rd. Boise, Idaho. The event features a vast array of Idaho wineries and restaurants. Tickets are on sale for the fifth annual event. For more information visit www.savoridaho.org

16 -21 HRI Outbound Mission to Mexico & Product Demonstration*, Idaho
WUSATA, in conjunction with the Washington and Idaho State Departments of Agriculture, will conduct a trade mission to Mexico City and Cancun, Mexico for companies looking to expand their presence in the hotel and restaurant industry (HRI) in Mexico. The HRI market in Mexico represents great export opportunities for U.S. suppliers of food and beverages. Mexican consumers are well informed of the quality of U.S. products, but buyers like to see product samples tested in hotels and/or restaurants. This trade mission gives companies the opportunity to meet one-on-one with importers, distributors, and industry professionals. The trade mission will also include a reception where each company’s product will be highlighted. For more information, or to participate, contact Amanda Gibson.

23-29 Idaho Organic Week statewide
To honor Idaho’s organic farmers and showcase their unique products, activities including media and public relations outreach will be conducted throughout the state. Producers, retailers, farms, and other organizations have joined ISDA in the effort to showcase Idaho’s diverse organic products and highlight Idaho organic producers with the goal of increasing awareness for Idaho organic products. Contact Amanda Gibson for more information.

JULY

 22-23 Korean Inbound Buying Mission* , Idaho
A group of foodservice/high-end retail importers and distributors from South Korea will be visiting Idaho and surrounding states. The buyers will be looking for a wide range of products including meat, dairy ingredients, produce, wine, specialty foods, and other foodservice products. This is a great opportunity to learn about the both markets in a low cost, low risk avenue. For more information, or to participate, contact Katlin Davis.

 AUGUST

5 China Inbound Buying Mission* , Idaho

A group of foodservice importers and distributors will be visiting Idaho and surrounding states. They will be meeting with interested Idaho companies and sourcing products including wine, dairy products and other foodservice products. This is a great opportunity to learn about the China market in a low cost, low risk avenue. For more information, contact Katlin Davis.

16-18 China Inbound Buying Mission* , Idaho
A group of foodservice importers and distributors will be visiting Idaho and surrounding states. They will be meeting with interested Idaho companies and sourcing products including wine, dairy products and other foodservice products. This is a great opportunity to learn about the China market in a low cost, low risk avenue. For more information, contact Katlin Davis.

SEPTEMBER

1-30 Idaho Preferred Month
 September has been proclaimed Idaho Preferred Month and will include special events, television and radio advertising, retail promotions and more. For the seventh year, Governor Otter will proclaim September as Idaho Preferred month to draw consumer attention to the fact that it is the height of harvest season. Eating and drinking locally produced products not only assures freshness and quality, but it also supports local farmers, ranchers, processors, and communities. Celebrate Idaho Preferred month by enjoying locally produced fruits, vegetables, wines, meats, breads, dairy products and specialty foods – and don’t forget to look for the Idaho Preferred logo when buying fall landscaping plants and trees. For more information contact Leah Clark.

11 Export Excellence, Boise
Accelerate profitable export growth during a 12-week program that includes three full-day training sessions in Boise. Participating companies are assigned an export coach from ISDA and a BSU international intern to assist in the creation of a customized, peer-reviewed export growth business plan. Over the course of three once-a-month, full-day training and networking sessions, companies will develop working relationships with export experts from the shipping, logistics, law, government, and finance industries. Each company is assigned an intern to conduct thorough market research specific to the company’s products and markets of interest. Space is very limited and only a few companies are selected each session, so interested agricultural exporters are encouraged to contact Kim Peterson as soon as possible. For more information, see attached flyer.

 23-27 Mexico and Central America Produce Inbound Buying Mission*, Idaho
Produce buyers from wholesale distributors, retail supermarket chains, and food service companies will visit Idaho to source onions, potatoes, tree fruit, and other produce. Idaho companies will have the opportunity to meet with buyers from Mexico and Central America to arrange sales and shipments. For more information, or to participate, contact Amanda Gibson.

OCTOBER

9 Export Excellence, Boise
Accelerate profitable export growth during a 12-week program that includes three full-day training sessions in Boise. Participating companies are assigned an export coach from ISDA and a BSU international intern to assist in the creation of a customized, peer-reviewed export growth business plan. Over the course of three once-a-month, full-day training and networking sessions, companies will develop working relationships with export experts from the shipping, logistics, law, government, and finance industries. Each company is assigned an intern to conduct thorough market research specific to the company’s products and markets of interest. Space is very limited and only a few companies are selected each session, so interested agricultural exporters are encouraged to contact Kim Peterson as soon as possible. For more information, see attached flyer.

NOVEMBER

13 Export Excellence, Boise
Accelerate profitable export growth during a 12-week program that includes three full-day training sessions in Boise. Participating companies are assigned an export coach from ISDA and a BSU international intern to assist in the creation of a customized, peer-reviewed export growth business plan. Over the course of three once-a-month, full-day training and networking sessions, companies will develop working relationships with export experts from the shipping, logistics, law, government, and finance industries. Each company is assigned an intern to conduct thorough market research specific to the company’s products and markets of interest. Space is very limited and only a few companies are selected each session, so interested agricultural exporters are encouraged to contact Kim Peterson as soon as possible. For more information, see attached flyer.

 WINTER

 TBD Taiwan Outbound Mission*
 Taiwan is a sophisticated market with expanding opportunities for Idaho agricultural producers. There is an increased demand for U.S. fresh and value added products by Taiwanese consumers. WUSATA will conduct a trade mission to multiple locations in Taiwan targeted for new-to-market companies and companies who wish to expand their sales in the market. Meetings with key importers and distributors from the retail and foodservice sectors will be customized for each participant. For more information, contact Kim Peterson.

 

For more information:

Laura Johnson : 208-332-8533 or laura.johnson@agri.idaho.gov
 Leah Clark : 208-332-8684 or leah.clark@agri.idaho.gov
Kim Peterson : 208-332-8532 or kim.peterson@agri.idaho.gov
Katlin Davis : 208-332-8678 or katlin.davis@agri.idaho.gov
Skylar Jett: 208-332-8542 or skylar.jett@agri.idaho.gov
Amanda Gibson: 208-332-8538 or amanda.gibson@agri.idaho.gov

* WUSATA ( Western U.S. Agricultural Trade Association) Sponsored Promotion