Division of International Trade and Domestic Market Development

 Calendar of Events and Promotions

2009

 NOVEMBER

 1 – 30Taste of the West Menu Promotion, Mexico

The Idaho Department of Agriculture together with WUSATA will sponsor a menu promotion in Mexico.  An Idaho chef will travel to Mexico for the purpose of training chefs in the preparation of Western U.S. products for the restaurants’ menus. For more information, or to participate, contact Jerry Ward.

 Nov 1 – Dec 31 Yellow Onion Promotion , Mexico

The seventh annual Yellow Onion Promotion begins Nov 1 st on a nationwide roll out in major cities in Mexico. This promotion highlights the vast qualities of the U.S. yellow onion. The Idaho and Oregon Department of Agriculture, Idaho Eastern Oregon Onion Committee, in cooperation with the WUSATA sponsor this event. For more information, or to participate, contact Jerry Ward.

 11-12 Macau Chef Training, Competition and Awards Reception/Product Showcase, Macau , China

The Idaho Department of Agriculture, in cooperation with the Western United States Agricultural Trade Association (WUSATA), will hold a c hef training, young chef competition and product showcase/awards reception in Macau. Participating chefs will be from high-end hotels and restaurants in Macau. The reception will be attending by the chefs as well as food and beverage managers, importers and distributors. The training, competition and reception menu will feature food ingredients from the Western US. This project provides Idaho companies the opportunity to promote product to key decision makers in Macau’s fast growing foodservice sector. For info, contact Amanda Albers.

 DECEMBER

 17-18 China Foodservice Inbound Mission, Boise , ID

A delegation chefs, food and beverage managers and foodservice

Importers / distributors from China will be visiting Idaho and California. Idaho companies will have the opportunity to meet one-on-one with qualified chefs, F&B managers and foodservice buyers. This is a great way to learn more about the China foodservice market and develop buyer contacts. For more information, or to participate, contact Amanda Albers.

 

2010

 TBD Farmer-Chef Collaborative Events

Great networking opportunities for chefs and local producers will be the highlight of the Farmer-Chef Collaborative events held in cities throughout Idaho. Collaborative events foster profitable, lasting relationships among local producers and area restaurants dedicated to serving fresh, quality Idaho agriculture. For more information, or to participate, contact Kim Peterson.

 JANUARY

 TBD Export Readiness Training, Boise , ID

T he Western US Agriculture Trade Association (WUSATA) and ISDA will be offering Export Readiness Training to Idaho companies interested in expanding to foreign markets. Participating companies will receive a two hour individual session with export consultant Ron Sloy focusing on the needs of their business and get advice tailored to fit their business goals. In addition, companies will also have the opportunity to investigate strategic export choices, discuss international marketing opportunities, and explore marketing funding options. For more information, or to participate, contact Kim Peterson

 FEBRUARY

 8-9 Larry A. Brannen Idaho Ag Summit – Boise, ID

This annual event includes educational workshops, a legislative strolling supper, and a Governor’s Awards Luncheon for Excellence in Agriculture. Each year, the Ag Summit brings together Idaho’s leaders in Agriculture to discuss relevant issues and to discuss future challenges.

Pre-Conference AgTC Transportation Workshop , Boise, ID

The Larry A. Brannen Idaho Ag Summit will include a Pre-Conference Workshop on transportation co-sponsored with the Agriculture Transportation Coalition. Agricultural shippers, commission and association members,

 MARCH

 10-12 ANTAD 2010 – Guadalajara , MX

ANTAD is the largest retail and supermarket trade show in Mexico with over 15,000 trade visitors. In 2009, a total of 42 U.S. companies participated, reporting $18.5 million in12-month projected sales. The Mexican market is growing rapidly and demanding high quality products making ANTAD one of the best ways to introduce your products into the market. Buyers from major supermarket and retail chains, importers and distributors will be attending the show. WUSATA is coordinating a pavilion at the event. Please contact Jerry Ward for more information.

 APRIL

 17-30 Food and Hotel Asia, Singapore, and 2 Outbound Trade Missions, Outbound Locations TBD

The Idaho and Hawaii Departments of Agriculture, in cooperation with the Western United States Agricultural Trade Association (WUSATA), will be coordinating participation at Food and Hotel Asia, April 20-23, 2010, as well as two trade missions in conjunction with FHA. Each mission will include one-on-one meetings with importers and buyers, opportunity to show product samples, market briefing, and an overview of retail and/or food service sectors in the market. The missions will travel to Thailand, Indonesia, Vietnam or another key Southeast Asian market (TBD). For more information, or to participate, contact Amanda Albers.

MAY

 5 World Trade Day Conference, Boise , ID

The Idaho Export Council is sponsoring an annual seminar in conjunction with World Trade Day. The conference will be held at Boise State University and will include a range of export topics.

JUNE

 11-19 Idaho Governor’s Trade Mission to China

Governor Otter will lead an Idaho trade delegation to China with stops in Beijing, Shanghai and Guangzhou. China is Idaho’s 3 rd largest export market and is an important market for Idaho’s export companies. China’s GDP is expected to grow 7-8% in 2009 and trade and investment potential in China has remained strong despite the global financial crisis. For more information, or to participate, contact Amanda Albers.

 JULY

 TBD WUSATA Branded Program Seminar, Boise, ID

The Western US Agriculture Trade Association (WUSATA) and ISDA will be holding a seminar on the WUSATA Branded Program. The WUSATA Branded Program is a matching funds program that supports the promotion of branded food and agricultural products in foreign markets. Companies currently participating in the Branded Program and any companies interested in learning more about the program are invited to attend. For more information, or to participate, contact Amanda Albers.

 SEPTEMBER

 TBD “Great American Culinary Camp – Seoul 2009”, Seoul, Korea

The Western US Agriculture Trade Association (WUSATA) and ISDA in conjunction with the Agricultural Trade Office in Seoul Korea will host a menu seminar for chefs and purchasing managers that will be jointly organized with leading local importers of US foodservice products. The seminar will educate decision makers in the local restaurant industry about the variety, quality and uses of Western US products. This seminar provides Idaho companies an opportunity to showcase new to market or existing products to qualified buyers in the Korean market. For more information, or to participate, contact Amanda Albers.

 OCTOBER

 T BD Japan Food Ingredients/Onion Inbound Buying Mission , Southwest, ID

A delegation food ingredient buyers looking for suppliers of onions for processing, will be visiting Idaho, Washington and Oregon. Idaho companies will have the opportunity to meet one-on-one with these qualified buyers. For more information, or to participate, contact Amanda Albers.

 NOVEMBER

 TBD South China Food Promotion, Macau, China

The Idaho Department of Agriculture, in cooperation with the Western United States Agricultural Trade Association (WUSATA), Product Showcase/Reception in Hong Kong, a Chef Program in Macau and a Product Showcase/Reception in another growing South China city – possibly Shezhen, Guangzhou or Zhuhai . The receptions and product showcases will be attending by chefs, food and beverage managers, importers and distributors. The chef program will feature food ingredients from the Western US. This project provides Idaho companies the opportunity to promote their products to key decision makers in South China’s fast growing foodservice sector. For info, contact Amanda Albers.

  For more information:

 Laura Johnson 208-332-8533 or email at laura.johnson@agri.idaho.gov
 Jerry Ward 208-332-8537 or email at jerry.ward@agri.idaho.gov
 Lacey Menasco 208-332-8538 or email at lacey.menasco@agri.idaho.gov
 Leah Clark 208-332-8684 or email at leah.clark@agri.idaho.gov
 Amanda Albers 208-332-8678 or email at amanda.albers@agri.idaho.gov
 Kim Peterson 208-332-8532 or email at kim.peterson@agri.idaho.gov

 * WUSATA, Western U.S. Agricultural Trade Association